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by Harvard Business Review : HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)

ISBN : #1633694607 | Date : 2013-03-12

Description :

PDF-d3497 | To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth … HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker)


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[Pub.48TQu] HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker) by by Harvard Business Review

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by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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[Pub.90cLL] Summary: Behind the Cloud: Review and Analysis of Benioff’s Book PDF | by BusinessNews Publishing


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by Marcel Cote : By Way of Advice: Growth Strategies for the Market Driven World

ISBN : #0889624933 | Date : 1991-06

Description :

PDF-2e624 | Book by Cote, Marcel… By Way of Advice: Growth Strategies for the Market Driven World


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by Michael Hammer : The Agenda: What Every Business Must Do to Dominate the Decade

ISBN : #1400047730 | Date : 2003-04-22

Description :

PDF-647f2 | New rules for the new game:the ideas that every business needs to win in the customer economyIn The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operati… The Agenda: What Every Business Must Do to Dominate the Decade


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: Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)

ISBN : #3834921114 | Date : 2010-06-25

Description :

PDF-06eae | The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book…. Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)


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by Nicholas Kochan : The World’s Greatest Brands

ISBN : #0814747019 | Date : 1997-03-01

Description :

PDF-d8c4d | We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry’s to Reebok, The World’s Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success.Opening with a discussion of the way branding works, the latest trends in branding, and the ten… The World’s Greatest Brands


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The World’s Greatest Brands by by Nicholas Kochan

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New Marketing Practice Penguin Business PDF 1989824a4

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by David Mercer : New Marketing Practice (Penguin business)

ISBN : #0140240780 | Date : 1999-06

Description :

PDF-bffc8 | This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet the… New Marketing Practice (Penguin business)


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The Little Black Book of Content Structure for SEO and UX (2016): Craft Your Web Pages for Search Engines and Searchers Alike PDF




by Randy Milanovic : The Little Black Book of Content Structure for SEO and UX (2016): Craft Your Web Pages for Search Engines and Searchers Alike

ISBN : #152276383X | Date : 2015-12-14

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PDF-baaa2 | Content formatting and page structure are significant components of successful search optimization and lead qualification. Although the process of including key phrases, refining content, and setting up internal links can seem a bit tedious at first, it’s a skill that becomes second nature over time and more powerful as you optimize your content again and again. As has become the customary wit… The Little Black Book of Content Structure for SEO and UX (2016): Craft Your Web Pages for Search Engines and Searchers Alike


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CIM Study Text Marketing Communications PDF 1e1698c98

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by The CIM : CIM Study Text: Marketing Communications Strategy (CIMA)

ISBN : #0751740330 | Date : 1995-09

Description :

PDF-043e5 | … CIM Study Text: Marketing Communications Strategy (CIMA)


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by BusinessNews Publishing : Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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by Y. Kusume : Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

ISBN : #1137369000 | Date : 2013-11-25

Description :

PDF-c870e | For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand…. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience


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by BPP : Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02

ISBN : #0751748994 | Date : 2001-09-01

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PDF-477dd | This practice and revision kit focuses on international marketing strategy. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02


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More Clients Lenann McGookey Gardner PDF A753ef185

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by Lenann McGookey Gardner : Win More Clients

ISBN : #1936672510 | Date : 2013-05-21

Description :

PDF-07ec5 | Where did you get your approach to business development? Is it “what you’ve always done”? Did you model your approach on a successful colleague? Or did you take a class, or two, or ten… or read a few books? Effective as your approach may have been, you need an update now. The world has changed, the way people buy services is different in important ways, and your approach to selling needs to be a… Win More Clients


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by Colin Strong : Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

ISBN : #0749472111 | Date : 2015-03-28

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PDF-d1b32 | Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help… Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight


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Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by by Colin Strong

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FBChrung Von Vertriebsorganisationen Strategie Koordination PDF 1130bee0f

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Führung von Vertriebsorganisationen: Strategie – Koordination – Umsetzung (German Edition) PDF




: Führung von Vertriebsorganisationen: Strategie – Koordination – Umsetzung (German Edition)

ISBN : #3658018291 | Date : 2013-10-08

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PDF-898ae | Unternehmen leben von ihrer Vertriebsorganisation – und davon, wer diese wie führt. Die Führung der Vertriebsorganisation ist ein erfolgskritischer Faktor und gehört zu den anspruchsvollsten Aufgaben für Führungskräfte. Längst hat das digitale Zeitalter den Vertriebsalltag fundamental umgekrempelt. Die Veränderungen sind so vielfältig, die Stellschrauben so unterschiedlich und die Konse… Führung von Vertriebsorganisationen: Strategie – Koordination – Umsetzung (German Edition)


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